SEO foundations, scoped honestly
The on-page groundwork that lets search engines find, read, and index your site properly – plus the analytics to see what happens next.
This is the groundwork, and we will not oversell it
A lot of what gets sold as SEO is either unmeasurable or actively worthless. We would rather be specific about what this service is.
SEO Foundations is the technical and on-page groundwork every site needs: proper page titles and descriptions, a sensible heading structure, optimised images with real alt text, a working sitemap, clean URLs, and confirmation that Google can actually crawl and index your pages. Then Analytics and Search Console connected so you can see what is happening.
Done properly, this is the difference between a site search engines understand and one they struggle with. What it is not is an ongoing SEO campaign – and we are explicit about that rather than letting you assume otherwise.
What is included
Everything below is part of the quoted price. If something falls outside it, we tell you before the work starts – not on the invoice.
- Unique page titles and meta descriptions written for every page
- A correct heading hierarchy across the site
- Image compression, sizing, and descriptive alt text
- Clean, readable URL structure
- XML sitemap generated and submitted
- Robots.txt reviewed and configured
- Indexing checks so you know your pages are actually in Google
- Google Search Console connected and verified
- Google Analytics set up with conversion tracking
- Tracking for form submissions, quote requests, email clicks, and document downloads
- Schema markup for your business details
- A written summary of what was done and what to watch
What this service is not
So there is no confusion later, these are deliberately outside the scope:
- Ongoing keyword research and content strategy
- Monthly optimisation and reporting retainers
- Link building or outreach campaigns
- Regular blog or landing page content production
- Guaranteed rankings for specific search terms
Who this is for
New websites
Launching with the technical groundwork right, rather than retrofitting it later.
Sites being redesigned
Protecting existing rankings through a migration and fixing what was never set up.
Sites with no measurement
You have no idea how many enquiries the site generates, because nothing is tracked.
How it works
Audit
We check what search engines currently see: what is indexed, missing, or misconfigured.
Fix
Titles, descriptions, headings, images, URLs, and sitemaps corrected across the site.
Connect
Search Console and Analytics set up, with tracking on the actions that matter.
Verify
We confirm your pages are indexed and hand over a written summary to monitor.
Common questions about seo foundations
No, and we will not pretend otherwise. Rankings depend on competition, domain history, content depth, and ongoing effort well beyond this service. What this does is remove the technical obstacles that stop a site ranking at all – which is a genuine prerequisite, not a shortcut.
Anyone guaranteeing you a position on Google is either misinformed or not being straight with you.
This is a one-time setup that gets the foundations right. Full SEO is an ongoing programme: continuous keyword research, a content strategy, regularly published material, link acquisition, and monthly analysis. We do not currently offer that as a retainer, so we do not call this service SEO and leave you to find out later.
Possibly not for rankings – but the analytics and conversion tracking are often worth it on their own. A surprising number of businesses ranking perfectly well have no idea which pages produce their enquiries, which makes every decision about the site a guess.
Indexing and technical improvements are usually reflected within a few weeks. Ranking movement, where it happens, takes longer and depends on your market. The tracking, though, starts producing useful data immediately.
Other services
Website Design
Custom design built around how your customers actually make decisions – not a template.
WordPress Development
Responsive WordPress builds your team can update confidently after launch.
Website Redesign
Modernise an outdated site without losing the content, rankings, or functionality you rely on.
Ready to talk about seo foundations?
Tell us what you need and we will come back with a written scope and an itemised quote. The consultation is free.