Copy that explains what you do, clearly
Research-based writing and rewriting that communicates your services in plain language and gives readers a reason to get in touch.
Most website copy fails for the same two reasons
It is either vague – pages of language about excellence and solutions that could belong to any company in any industry – or it is written entirely from the inside, assuming the reader already understands your process, your terminology, and why your approach differs.
Both lose enquiries. The first gives a visitor no reason to choose you. The second makes them feel stupid, and people rarely buy from a company that has just made them feel stupid.
We start by understanding what you actually do and what your customers actually ask. Then we write pages that answer those questions in order, in language a real person reads without effort.
What is included
Everything below is part of the quoted price. If something falls outside it, we tell you before the work starts – not on the invoice.
- A briefing session or intake form covering your services and customers
- Research into how your competitors describe the same work
- A content plan mapping what each page needs to say
- Written or rewritten copy for every agreed page
- Headlines and calls to action that give people a clear next step
- Copy editing: grammar, spelling, punctuation, capitalisation, and readability
- Technical accuracy preserved - we do not alter specifications to make a sentence flow
- Page titles and meta descriptions written alongside the copy
- One round of revisions on the drafts
- Case study writing and product datasheet design available as add-ons
Who this is for
Businesses with technical services
What you do is genuinely complex and every attempt to explain it turns into jargon.
Businesses with dated copy
The words have not been touched since the site launched and no longer describe you.
Businesses with results to show
You have done excellent work but no written case studies to point prospects at.
How it works
Brief
We interview you, or send an intake form, to capture what you do and how you differ.
Plan
We map each page and what it must cover, so you can steer before drafting begins.
Write
Drafts written page by page, in plain language, with your technical detail intact.
Refine
You review, we revise once, and the final copy is delivered ready for the site.
Common questions about website copywriting
Not on day one, and we will not claim otherwise. What we do is ask a lot of questions and research how your sector describes itself. You remain the technical authority – our job is to make what you know understandable to someone who is evaluating you and does not share your background.
Copywriting is writing new pages, or rewriting existing ones substantially, based on research into your business and customers. Copy editing takes text you have already written and corrects grammar, spelling, punctuation, capitalisation, and readability while leaving your meaning and technical detail exactly as they were. Copy editing is included with design and copywriting projects.
Yes. We interview you, or send a structured intake form, and turn that into a written case study covering the challenge, the approach, and the result. We do not invent figures – if a number appears in a case study, you have supplied it and it is accurate.
Yes. We rebuild technical product sheets into clean, consistent, professional PDFs. The approved technical specifications are never changed – only the layout, typography, and structure that present them.
Other services
Website Design
Custom design built around how your customers actually make decisions – not a template.
WordPress Development
Responsive WordPress builds your team can update confidently after launch.
Website Redesign
Modernise an outdated site without losing the content, rankings, or functionality you rely on.
Ready to talk about website copywriting?
Tell us what you need and we will come back with a written scope and an itemised quote. The consultation is free.